1 thought on “The "inner roll" of domestic gold jewelry brands, Zhou Dafu is also helpless”

  1. As a brand with one of the best domestic gold jewelry, Chow Tai Fook's style design has always been on the front line. In terms of single design, nearly 700 employees of Chow Tai Fook Jewelry Creative Center team are much higher than other domestic gold jewelry brands, such as Lao Fengxiang's design and development team. For 111 people, Zhou Dasheng's design and research and development team is about 70, while the design and development team of Saturday is only 12. In addition, Chow Tai Fook also has a special jewelry research and development college to train design and development talents. Zhou Dafu's investment in design and development is very strong, and the works of his design team often receive various well -known awards.
    , Zhou Dafu's design advantage was completely erased by "plagiarism". Generally, the new styles launched by Zhou Dafu will be plagiarized in less than two weeks.
    Why do Chinese gold jewelry brands surname "Zhou"?
    Zhou Dafu, Zhou Shengsheng, Zhou Dasheng, Saturday, etc. What are the relationship between these brands?
    Zhou Dafu, Saturday, Zhou Shengsheng, Zhou Dasheng, Liufu Jewelry, Jin Liufu, etc., are unclear.
    The behind these problems and phenomena is actually the inner volume of the brand name.
    The Zhou Shengsheng is currently in the country in China, and other brands are a combination of self -employment and joining. The biggest difference between self -employment and joining is the quality of products and services. Generally speaking, the quality of self -operated products and services is higher than franchise. The most direct reason is that the products and services of the self -operated store are controlled by the brand. The products and services of franchise stores are controlled by franchisees. The level of business management is uneven.
    The franchise ratio of Fook, Chow Tai Sheng, Lao Fengxiang, etc. accounted for more than 95%, and most of the stores in second- and third -tier cities. As for product quality and service quality, these brands have always been issues.

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