Does the move to personalize -- Hermes, Louis Vuitton, Chanel, Prada and others have long been fashion ICONS -- signal anything? What in the end is "personal customization", which has attracted so much love from the huge brands?
Private customization, also known as "steep-end customization", is a kind of personalized, one-to-one service, which can provide personalized services or products according to the needs of customers.
In fact, there is nothing unusual about "personal customization". The concept of "personal customization" can be traced back to medieval Northern Europe, where the royal family tailored their own clothing. For them, customization is not only the expression of individuation, but also the symbol of noble status and wealth.
In the 1950s and 1960s, with the development of the economy, people were tired of the sameness and "homogenization" of goods. The market demand for personalized and distinct goods made private customization emerge at the historic moment in Europe and gradually became a trend!
The first successful case of haute couture
When Napoleon married Eugenie in 1853, the founder of Guerlain created the "Imperial perfume" for her because he admired her beauty and talent. In keeping with its royal status, Guerlain commissioned the perfume bottle from Pochet et du Courval, a renowned maker of luxury glassware. This is the world's first personal perfume and is considered to be the first successful example of "haute couture".
Chanel, Givenchy, CJS Jeise and so on help the development of haute culture.
The successful customization of "imperial perfume" has created a wave of "haute couture" trend in Europe and the United States. In this way, top-end customization started with perfume and spread to couture clothes, bags, shoes and more. custom perfume boxes are also available.
couture
Every piece of high quality clothing, from design to material selection to adjudication of every detail can not be neglected, dozens of processes, seiko detailed work only to present a decent intimate clothing. Couture is like a work of art, worth savoring every detail and meaning. That's the beauty of haute culture!
Givenchy is a legend of high definition. Mention of the brand is bound to think of a famous movie star - Audrey Hepburn.
The Givenchy Haute Couture tiny black dress, a white gown with embroidered flowers that Audrey Hepburn once wore, has been a classic for many years.
Prada is a symbol of the personalization of haute couture. Prada's classic "101801" camel coat offers a way for customers to embroider their name on the interior logo, making the clothes more personal and personal.
In addition, Chanel has always been known for the "fashion is fleeting, style forever" is also a loyal fan of haute couture in addition to the launch of haute couture wedding dress, and now has 28 years of history!
Haute couture luggage and bags
Louis Vuitton and Hermes can be said to be the two dark horses in the haute couture service. These two brands are presumably heard of. Same famous luxury brand, same passion for haute couture. Their haute culture bags are popular with many supermodels.
Louis Vuitton personal custom bags can be engraved with up to three initials, 17 colors are available, and the letters can be combined with the provided pattern at will, the lining color of the bag can be changed according to the color of the selected pattern, for a higher personal appearance.