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Generally speaking, the profit of jewelry is kept between 50% and 200%. That is to say, the price of goods with a purchase price of 4 yuan is about 6-12 yuan. Of course, such a huge profit is the first choice of most small investors. But now let's take a look at the specific operation of how to build a jewelry store:
being professional: in recent years, the market demand has been growing, and more and more people are doing jewelry business, and the market competition has become fiercer. However, the market space for jewelry is still large, because the trend is changing constantly, and it only requires employees to be more professional
location selection: considering that most of the customers of jewelry stores are students, generally speaking, places with more young people, especially fashionable people, such as the university town or near the university high school, are selected. Of course, bustling commercial streets can also be used, but generally speaking, I do not recommend them
decoration: decoration does not need to be as luxurious as a hotel, but it must be grasped to be as fashionable as possible. In itself, jewelry is a popular trend. During decoration, we must pay attention to style, standard and conspicuous, strengthen the emotional and contemporary nature of the brand, and make store design and signboards become our free advertisements. Generally speaking, the special repair fee is kept within 30000 yuan. 30000 yuan is for boutiques. (10000-20000 yuan is about 20-40 square meters.) of course, it can not be generalized. The specific decoration cost depends on the consumption level of various places. What is needed is: the shelf price is 480 yuan, which is a full steel structure, divided into four layers, with a height of 2 meters and a width of 1.6 meters. Of course, this price is the highest. Counters, spotlights and other necessary products
purchase: purchase must be selected according to local culture and customs; The price must be based on the age of the consumer groups around you, the consumption level of the city, and the income situation; Service must be in place, which is the foundation of modern business
the goods should be complete: it is better to purchase 50000 yuan for the first time. Of course, it is necessary to purchase 30000 yuan to complete the goods, including makeup series, headwear, hand accessories and other jewelry series, key chain, cartoon puppet, ceramic doll and other gift series. Goods should be of high and low grades to meet the needs of different consumers. If you want to have characteristics, you'd better go to the minority areas to buy goods. Tibetan ornaments and Dai ornaments are very popular. Nowadays people pay attention to personality
goods type:
silver jewelry: necklaces and pendants, Bracelets, bracelets, anklets, rings, rings, pendants, brooches, earrings and other silver jewelry
natural crystals: topaz, amethyst, amethyst, amethyst, amethyst, white crystal, ghost, vision, titanium crystal, hair crystal, smoke crystal, mixed crystal jewelry, crystal, raw ore, crystal cave, agate, treasure pot, garnet, olive stone, tourmaline, moonstone / sunlight stone, Czech meteorite / Black meteorite, hailanbao / topaz, malachite, Turquoise / white pine, agate, obsidian, opal / proteinite Pith tiger eye stone / Eagle Eye Stone / wood variable stone red grain stone / lapis lazuli shujilai / Purple Dragon Crystal fluorite other crystal jewelry
jadeite Jewelry: natural jadeite and artificially improved jadeite
natural jade: bracelet, bracelet, foot chain, ring, pendant, brooch, earrings and other natural jade jewelry
glass jewelry: necklace, pendant, bracelet, foot chain, ring, pendant, brooch, earrings and other natural jade jewelry Products
diamond jewelry: necklaces, necklaces, bracelets, anklets, rings, rings, brooches, earrings, other diamond jewelry
pearls, amber, coral jewelry: natural cultured sea pearls, natural cultured freshwater pearls, natural amber, natural coral, other pearls / amber / Coral jewelry
gemstone jewelry: natural gems, naked stones, necklaces, bracelets, bracelets, anklets, rings, rings, pendants, brooches, earrings, etc He gemstone jewelry
men's jewelry: rings, earrings, pendants, necklaces, bracelets
simulation jewelry: necklaces, necklaces, bracelets, anklets, rings, rings, headwear, waist ornaments, brooches, earrings, other simulation jewelry
gold and platinum Jewelry: necklaces, necklaces, bracelets, anklets, rings, rings, pendants, brooches, earrings, other gold and platinum jewelry
Tibetan jewelry other national jewelry: necklaces, necklaces Bracelets, bracelets, anklets, rings, rings, pendants, headwear, waist ornaments, earrings, other Tibetan silver ornaments, other national ornaments
popular ornaments: necklaces, necklaces, bracelets, anklets, mobile phone ornaments / handbags, pendants, rings, rings, pendants, DIY ornaments, brooches, earrings, pairs of rings, pendants, mobile phone pendants, constellation ornaments
couple toys, flannel dolls
couple gift sets, gloves, watches, umbrellas, scarves, bags, pairs Cup, tableware, perfume, MP3 music box
it is recommended to purchase some products of Tencent. The above types are only for friends' reference when purchasing. If the purchase quantity is not large, considering the freight, it is better to be nearby. Or you can contact several manufacturers to purchase goods in Yiwu, or you can purchase goods in Yiwu several times before. In the future, you can form long-term cooperative relations with these manufacturers and communicate with them through e-commerce, You can save a lot of travelling expenses, but it must be noted that you must come to Yiwu in a few months to investigate the latest trends of new styles abroad
in partnership operation, it is necessary to define the authority: when two or more people are in partnership, they must talk clearly about money and rights before opening the store. The more clearly they talk in advance, the longer their friends can stay. Otherwise, they will wait for a quarrel over a small matter. Don't think that this is a small matter. Everyone is the same, and it is absolutely different. If the articles of association of a joint-stock company are established and the authority is improved, the problem can be reduced to intangible. In addition, if you want to partner with friends, you should be prepared to make concessions. If you are not good friends, you will not cooperate with them. Why do you care about every detail and make everyone rich
whether to join or not: many people do not know whether they should join or not to open a store. In fact, there are advantages and disadvantages in adding or not. The advantages of choosing to join in and open a store: the headquarters will provide free membership cards, pop image cards, promotional spray painting and other materials, and get certain rebate when the annual sales amount reaches 150000 to 200000 yuan; The disadvantage is that you have to pay a franchise fee of 10000 yuan to 15000 yuan, in addition to thousands of yuan of deposit. Of course, if you have vision and sales experience, you can start a shop without joining
adopt a variety of business methods for marketing:
① experiential marketing method: invite customers to match the desired accessories and select the best matching awards, so as to subconsciously deepen the impression of the store and its services, and rapidly expand the public awareness of the brand and service items. ② Club membership system: develop customers by recruiting club members, and can lock in relatively fixed customer groups. ③ Member reciprocal activities: reward old members, attract more new members, and new and old customers can enjoy corresponding discounts at the same time, creating a continuous flow of new customers. ④ Circular service system: provide after-sales service for customers, provide value-added services, and win extensive social support. Winning business reputation is the beginning of winning wealth. ⑤ Organization and management method: it can take advantage of good geographical relations and various advantageous resources to take the initiative to expand influence and create a brilliant success. ⑥ Joint operation method: it can form a joint venture with commercial institutions with common customer groups such as nearby cafes, cinemas and Internet cafes. For example, if you buy a specified jewelry, you may get a movie ticket or 2-hour network card
in addition, it is suggested to open an online store on Taobao for online marketing. After all, we are all doing business, and we can earn more if we can. EBay now has a charging system, and Taobao does not charge; Always pay attention to the trend of fashion. The recommended magazines are "fashion jewelry" published by China jewelry network and "Chinese and foreign jewelry fashion" published by Shanghai. Compared with "fashion jewelry", the "Chinese and foreign jewelry fashion" is readable, but not practical, because the introduction is basically luxury goods. Naturally, it is good for ordinary jewelry store owners to understand the market situation of some luxury goods
I forgot that I did not mention the most eye-catching Japanese and Korean jewelry in the above jewelry classification. Here, I specially point out that Japanese and Korean jewelry has been selling well in recent years with the popularity of Japanese and Korean movies, cartoons and clothing. The origin of Japanese and Korean jewelry is in Qingdao. The problem is that Japanese and Korean manufacturers in Qingdao generally do not show their new products easily, especially Korean manufacturers, which have a higher confidentiality coefficient, In the annual Qingdao fashion accessories, you will find that most of the exhibitors are Chinese manufacturers, and most of the visitors are Korean manufacturers, whose purpose is to collect data. Therefore, it is relatively good to purchase goods in Yiwu. Many manufacturers in Yiwu directly make products according to samples, that is to say, they can directly inquire about the latest fashion trends abroad
China jewelry source network/
Living conditions are gradually improving, people have no resistance to products in the fresh market, and the jewelry and gift industry has been well developed. Many people have seen the business opportunities of jewelry stores. How much does it cost to open an jewelry store? What should I pay attention to? The following is an analysis by the editor of Zhongnuo jewelry investment promotion network
the new jewelry store has advanced management and perfect investment system, which better guarantees the stable source of customers. The risk of opening a store is low, and it provides entrepreneurs with a variety of entrepreneurial guarantees. It has won high praise from people from all walks of life and has a bright future. The investment cost of opening a jewelry store is much less than that of other entrepreneurial projects, mainly including the rent of the store, the decoration of the store, and the cost of goods
the consumption level varies from place to place. You can make a field investigation or a comprehensive market survey first. The rent for opening a jewelry store is determined according to the consumption level of the city where the investor opens the store, the geographical location of the store and the size of the store. The rent expenditure of different cities, business districts and shops varies greatly
the investment cost in the decoration of jewelry stores is not as high as everyone imagined. According to the consumption level of each city, the materials and labor costs are different. It's best to find a stable purchasing channel for jewelry stores, concentrate superior resources on their own superior categories, and create unique products with high cost performance for customers, which are more easily recognized by customers
there are a lot of things to pay attention to when choosing a store location. However, it is safer to follow the core of dense consumer groups and large passenger flow. At the same time, we should do a series of publicity activities to open the reputation of your store and improve the popularity of the jewelry store. Operators should also pay attention to the management of shop assistants and the training of sales skills, so that they can observe and learn more and master more business skills
to successfully open a jewelry store, it is necessary to fully master the skills of opening a store, accurately locate the target consumers and the needs of the target consumers, identify what goods and services can meet the needs of the consumers, link and influence the target consumers with effective means, and have a certain ability to control the risks
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