"The brand is not simply, but on behalf of the company's image. The brand is a long -lasting battle. You cannot shot a shot. The gold medal and silver medal are not the most important thing. The important thing is that consumers are highly cognitive for us ... … "This is the brand's understanding of the brand. In 2009, Yu Bagli Liang made great adjustments to the brand of Ming brand jewelry: it changed the brand logo for more than ten years, and commissioned a professional team to create a new brand TVC ... 2009 Mid -National Jewelry and Jade Shou Jie Jie 1. Gelly turned around, the first rivers of platinum style . The Sun and Moon Group, which was founded in 1987, was the partner of Lao Fengxiang Jewelry Factory. Its products played the brand of "Lao Fengxiang". Yu Ruliang found that the same product is very different from the price of no brand, and its sales are very different. But no matter how good your products are, you are also "marrying clothes for others." In 1995, the joint operation of the two parties is about to expire, which means that the product of "Sun and Moon" will no longer use "Lao Fengxiang", an old brand that has been recognized by consumers. Everyone doubted the future of the company and seemed discouraged. However, Yu Ru Liang felt that this was not completely a bad thing, because "the baby always had a weaning day", so he gave birth to his own idea of creating a card. After in -depth market research, Yu Rabbit Liangli made a bold decision: aiming at the platinum market and developing new products. Because before that, the "Sun and Moon" already had the basis for the development of the platinum market: In 1994, two companies were founded with Hong Kong and Japan in China and Japan. The production of platinum and 18K gold jewelry will soon generate economic benefits. The is the case, and Yu Butan finally decided to invest more than 20 million yuan to introduce the first set of platinum diamonds and platinum production lines in the country. In the face of many oppositions, he set up a military order: If the product does not make benefits, he is willing to take responsibility and fight for the company for several years. 2. Increased cultivation, establishing industry models The facts to prove that Yu Buoliang's decision -making is correct. In just 5 years, platinum jewelry has become one of the most popular jewelry products in China, China has become the world's first platinum consumption, and Sun Moon Group has therefore become the leader in China's and even the world's platinum jewelry manufacturing. rising. As the consumer's requirements for product technology and styles gradually increased, Yu Bagli realized the importance of the technological innovation of jewelry industry. After research, the company decided to invest a large -scale innovation of the original production technology, technology, and equipment. The success of technological innovation has enabled the enterprise to embark on the fast track of development. In 1998, the sales of "Sun and Moon" exceeded 1 billion yuan. In order to make the enterprise bigger and stronger, the Sun and Moon Group took the lead in setting up the Jewelry Design Research Center in the industry, hiring the famous jewelry designers in Italy and Hong Kong to design products for the company. Products won the first time in the national jewelry design technology competition. 3. To the skills of the brand, the cornerstone of the brand The quality of the brand is the soul of the brand, and the talent is the foundation of quality. Yu Rabord finished the M BA course of the Hong Kong Open University and provided employees with opportunities for going out training and learning. He also often invites university professors to provide lectures on management. "Ming" brand products have never had quality accidents in the past 18 years. They were qualified products in special inspections and sampling inspections of previous national authoritative institutions; in 1997, the "Ming" brand series jewelry became the first batch of inspection products in Zhejiang Province in Zhejiang Province. ; In 1998, it became a prestigious product in Zhejiang Province; in 2001, the "Ming" brand trademark was rated as a well -known brand in Zhejiang Province and a well -known brand in Chinese jewelry industry. In 2004, the "Ming" gold jewelry became the first batch of Chinese brand products in the domestic industry First, in November of the same year, the "Ming" brand trademark was identified as a well -known trademark in China by the State Administration for Industry and Commerce. 4. Wonderful transformation, brand image upgrade 2009 is a milestone year in more than 20 years of Ming brand jewelry. This year, on the basis of re -evaluating the core competitiveness of the brand, Ming brand jewelry made a new positioning and upgrade of the brand: enable the new brand logo, and invite international first -class teams to create image TVC ... The purpose is very clear: focusing on retail and strengthening effective communication with the final consumers. In the past 20 years, Ming brand jewelry has been focusing on the improvement of product quality and the improvement of technology. With a good reputation and scale advantage in the industry, Mingpai Jewelry has successfully established a complete diversified sales channel covering the country. The trend of the entire jewelry industry is that channels are becoming more and more flat. Many upstream companies have established their own terminals to strive to affect consumers more effectively through their own controllable channels, so as to establish a long -lasting consumer's minds of the minds of consumers. Brand loyalty. It to adapt to the new trend of the industry and consolidate its own industry status, Mingpai Jewelry has spared no effort to continue to invest in product development and channel expansion. The research of deep consumer psychological needs has made a new positioning of the company's overall brand image. In future Ming brand jewelry will be based on the leadership of extraordinary, platinum skills and platinum jewelry, and the advanced development and design concepts will bring consumers with richer and emotional full -quality jewelry jewelry Essence
"The brand is not simply, but on behalf of the company's image. The brand is a long -lasting battle. You cannot shot a shot. The gold medal and silver medal are not the most important thing. The important thing is that consumers are highly cognitive for us ... … "This is the brand's understanding of the brand. In 2009, Yu Bagli Liang made great adjustments to the brand of Ming brand jewelry: it changed the brand logo for more than ten years, and commissioned a professional team to create a new brand TVC ...
2009 Mid -National Jewelry and Jade Shou Jie Jie
1. Gelly turned around, the first rivers of platinum style
. The Sun and Moon Group, which was founded in 1987, was the partner of Lao Fengxiang Jewelry Factory. Its products played the brand of "Lao Fengxiang". Yu Ruliang found that the same product is very different from the price of no brand, and its sales are very different. But no matter how good your products are, you are also "marrying clothes for others."
In 1995, the joint operation of the two parties is about to expire, which means that the product of "Sun and Moon" will no longer use "Lao Fengxiang", an old brand that has been recognized by consumers. Everyone doubted the future of the company and seemed discouraged. However, Yu Ru Liang felt that this was not completely a bad thing, because "the baby always had a weaning day", so he gave birth to his own idea of creating a card. After in -depth market research, Yu Rabbit Liangli made a bold decision: aiming at the platinum market and developing new products. Because before that, the "Sun and Moon" already had the basis for the development of the platinum market: In 1994, two companies were founded with Hong Kong and Japan in China and Japan. The production of platinum and 18K gold jewelry will soon generate economic benefits.
The is the case, and Yu Butan finally decided to invest more than 20 million yuan to introduce the first set of platinum diamonds and platinum production lines in the country. In the face of many oppositions, he set up a military order: If the product does not make benefits, he is willing to take responsibility and fight for the company for several years.
2. Increased cultivation, establishing industry models
The facts to prove that Yu Buoliang's decision -making is correct. In just 5 years, platinum jewelry has become one of the most popular jewelry products in China, China has become the world's first platinum consumption, and Sun Moon Group has therefore become the leader in China's and even the world's platinum jewelry manufacturing. rising.
As the consumer's requirements for product technology and styles gradually increased, Yu Bagli realized the importance of the technological innovation of jewelry industry. After research, the company decided to invest a large -scale innovation of the original production technology, technology, and equipment. The success of technological innovation has enabled the enterprise to embark on the fast track of development. In 1998, the sales of "Sun and Moon" exceeded 1 billion yuan.
In order to make the enterprise bigger and stronger, the Sun and Moon Group took the lead in setting up the Jewelry Design Research Center in the industry, hiring the famous jewelry designers in Italy and Hong Kong to design products for the company. Products won the first time in the national jewelry design technology competition.
3. To the skills of the brand, the cornerstone of the brand
The quality of the brand is the soul of the brand, and the talent is the foundation of quality. Yu Rabord finished the M BA course of the Hong Kong Open University and provided employees with opportunities for going out training and learning. He also often invites university professors to provide lectures on management.
"Ming" brand products have never had quality accidents in the past 18 years. They were qualified products in special inspections and sampling inspections of previous national authoritative institutions; in 1997, the "Ming" brand series jewelry became the first batch of inspection products in Zhejiang Province in Zhejiang Province. ; In 1998, it became a prestigious product in Zhejiang Province; in 2001, the "Ming" brand trademark was rated as a well -known brand in Zhejiang Province and a well -known brand in Chinese jewelry industry. In 2004, the "Ming" gold jewelry became the first batch of Chinese brand products in the domestic industry First, in November of the same year, the "Ming" brand trademark was identified as a well -known trademark in China by the State Administration for Industry and Commerce.
4. Wonderful transformation, brand image upgrade
2009 is a milestone year in more than 20 years of Ming brand jewelry. This year, on the basis of re -evaluating the core competitiveness of the brand, Ming brand jewelry made a new positioning and upgrade of the brand: enable the new brand logo, and invite international first -class teams to create image TVC ...
The purpose is very clear: focusing on retail and strengthening effective communication with the final consumers. In the past 20 years, Ming brand jewelry has been focusing on the improvement of product quality and the improvement of technology. With a good reputation and scale advantage in the industry, Mingpai Jewelry has successfully established a complete diversified sales channel covering the country. The trend of the entire jewelry industry is that channels are becoming more and more flat. Many upstream companies have established their own terminals to strive to affect consumers more effectively through their own controllable channels, so as to establish a long -lasting consumer's minds of the minds of consumers. Brand loyalty.
It to adapt to the new trend of the industry and consolidate its own industry status, Mingpai Jewelry has spared no effort to continue to invest in product development and channel expansion. The research of deep consumer psychological needs has made a new positioning of the company's overall brand image.
In future Ming brand jewelry will be based on the leadership of extraordinary, platinum skills and platinum jewelry, and the advanced development and design concepts will bring consumers with richer and emotional full -quality jewelry jewelry Essence